Monday, 31 October 2011

Target Audience

Who is your target audience?
Our target audience will be the parents of the children who would want to go see the film as they are the ones who will be looking at the marketing before taking their children to see the film.


Who is your target market?
Our target market will be children (Aged 6-12) and both male and female as these will be the people mostly probably wanting to go see the film and this is the age range that the film will cater for. We want this to be the age of people coming to see the film as that is who we have aimed it for.

Would the film be just for children?
The film will mainly be aimed at children but it will also have to appeal to adults who will be taking their children to see the film. We have done this by making the film idea less of a childish film and made it a little more serious for the adult viewers. There will be no adult humour in the film as this would not be appropriate for the children who the film in mainly aimed at.

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